CygnusCygnus Resort and Events is a new subsidiary of Wonderful International Travel, an established British Columbia company that offers a complete set of dynamic services for leisure travelers.Identity, Branding, Marketing, Web
Inspiration gathered from various publications for our brainstorming process.
Naming and Identity
Cygnus /ˈsɪɡnəs/ is a northern constellation, derived from the Latinized Greek word for swan.
To come up with a name for this new business, we delved into the travel agency's vision. We needed an identity that can illustrate their private island resort, their luxury car and boat rentals, and their event planning services. Our choice, Cygnus, is a dreamy and romantic metaphor for a journey to remember.
We created a bi-lingual booklet featuring each of Cygnus' services, as well as designed business cards for the team. We created constellation illustrations and graphics to further enhance their branding.
The website for Cygnus was designed to cater to western travellers, as well as to the Asian market. We implemented the site in two languages, English and Chinese. The landing page featured a short film and each service page hosts an animated gallery of images.