Vestige Storyhttps://www.vestigestory.comVestige is a clothing label for women who pursue a mindful lifestyle. Based in Vancouver, BC, their collections are inspired by stories of real women, and the insights gained from their experiences.Web, Branding, Identity, Illustration, Art Direction
LOGO + PACKAGING DESIGN
The logo design of Vestige started with a product concept – "Message In a Bottle". From that concept, we designed the brand's signature packaging: a rolled up t-shirt in a recyclable glass bottle, each with a message embossed on the back. To describe an artifact that travel through oceans, the brand name "Vestige" was selected.
Vestige's online presence emphasizes on the visitor's experience with the brand's products, making each season's look book its main focus. The look book pages are animated and highly interactive, with a responsive design that is viewable on all platforms. In creating a unique online presence, we hope to spark people's curiosity and inspire them to visit the brand's e-shop. The entire Vestige brand page is coded in house, from scratch.
Vestige Story is the brainchild of our founders. One designed its branding and products from the ground up, the other strengthened its market identity with an unique web presence.
Each season, we worked with photographers to put together Vestige's visuals. We also create illustrations and lettering for their marketing materials.