YBEXYBPAY is a mobile app, a cross border payment marketplace designed to find, compare and get the best current exchange rates. Branding, Identity, Web, Marketing
The Hong Kong based YBEX team first approached us with their vision for YBPay. We wanted to craft a logo that reflects their background in finance, tech expertise and the system they want to build. After several concepts, we came up with the Twist Monogram. This design shows one single path that diverges into two upward pointing ends, depicting a win-win situation between an exchange of two parties.
Business Card Design
The business cards were modelled after the prestigious American Express Centurion, symbolising wealth. Each staff member were given a unique card number.
We created the website design for YBPAY's tech team to implement, and ensured that a high-tech yet minimal look is kept throughout the visuals, product demo and icons.
We further provided design support with their marketing materials. From event banners to social media set up to illustration and brochures, we created visuals that aligned with YBPAY's core branding.